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How to Know If Your Marketing Is Actually Working (A Business Owner’s Guide)

How to Know If Your Marketing Is Actually Working (A Business Owner’s Guide)

by David Cote | May 22, 2026 | Uncategorized

How to know if your marketing is working is one of the most common questions local service business owners ask us — and the honest answer is usually that they’re watching the wrong metrics entirely. If your marketing dashboards look great but your revenue...
Red Flags When Hiring a Marketing Company (And What to Do Instead)

Red Flags When Hiring a Marketing Company (And What to Do Instead)

by David Cote | May 21, 2026 | Uncategorized

Why Hiring a Marketing Company Is Harder Than It LooksRed Flags When Hiring a Marketing Company: What to Check Before You SignDoes the Agency Make Guarantees They Cannot Keep?Is the Agency Selling You a Package Instead of a Strategy?Did They Do Any Real Discovery?What...
How to Tell if Your SEO Company Is Actually Worth What You’re Paying

How to Tell if Your SEO Company Is Actually Worth What You’re Paying

by David Cote | May 20, 2026 | Uncategorized

If you are paying an SEO company and wondering whether it is actually working, the right question is not “did my rankings go up?” The right question is whether the work being done is improving the parts of search that lead to real business outcomes: the...
Google Ads Getting Clicks But No Leads? Here’s Why (And How to Fix It)

Google Ads Getting Clicks But No Leads? Here’s Why (And How to Fix It)

by David Cote | May 19, 2026 | Uncategorized

Why Getting Clicks Without Leads Is So CommonWhy Are My Google Ads Getting Clicks But No Leads?How to Diagnose Where Your Campaign Is BreakingIs More Budget the Answer?What Good Performance Actually Looks LikeA Note on Timeline and PatienceFAQ: Google Ads Clicks But...
How to Tell if Your Google Ads Agency Is Actually Doing a Good Job

How to Tell if Your Google Ads Agency Is Actually Doing a Good Job

by David Cote | May 18, 2026 | Uncategorized

This article is for the business owner who is spending real money on Google Ads every month and genuinely does not know if they are getting what they are paying for. If you have ever looked at a report from your agency and thought “this looks good I...
Why Your Social Media Posts Aren’t Getting You Customers (And What’s Actually Working)

Why Your Social Media Posts Aren’t Getting You Customers (And What’s Actually Working)

by David Cote | May 15, 2026 | Uncategorized

A quick note before we dive in: this article is written for the plumber, roofer, HVAC tech, landscaper, or any local business owner who is trying to figure out why their social media doesn’t seem to turn into actual work. If you have ever posted something and...
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