Marketing analysis breakdowns
Competitive Marketing Analysis Breakdowns
Anonymized walkthroughs of real Competitive Marketing Analyses: what we looked at, what we found and what we recommended. Depending on the business, that meant search visibility, the local map, advertising, competitors, reputation, the website and its conversion path, tracking, and whether the marketing fit how the business actually runs.
Identifying details have been removed or generalized. Each breakdown reflects one analysis at one point in time. These are analyses, not case studies of work Coast333 carried out.
12
businesses in 12 different industries, from a bookkeeper with no clients yet to an insurance agency with thousands of clients.
The library
Twelve analyses, grouped by the kind of business.
Start with the business closest to yours. Each of these competitive marketing analysis examples stands on its own, and if your industry isn’t here, the cross-reference below shows which problems repeat across very different businesses.
Home services
4 analysesService-area trades where most work starts with a local search or a phone call.
HVAC marketing at Coast333
HVAC Competitive Marketing Analysis
A first-year air conditioning company was growing on word of mouth in a crowded, fast-growing market. The analysis broke one homeowner’s search into the four ways a company can appear on that page, and which of them a small budget could realistically win first.
- Google Business Profile
- Local Services Ads
- Call path
Wildlife Removal Competitive Marketing Analysis
A three-month-old wildlife removal company’s phone was ringing, but too many calls were about lost dogs, insects and animals it doesn’t handle. The analysis traced the wrong callers back to specific words on its Google profile and in its ad campaigns.
- Google Ads structure
- Google Business Profile
- Lead quality
Fence Company Competitive Marketing Analysis
A busy fence and deck installer appeared on the local map almost everywhere it was searched, but rarely in the three spots people actually call. The analysis looked at what separated it from the top three, and whether its ad money belonged on Facebook or Google.
Companion to the remodeling analysis: the same owner’s second business, reviewed in the same session.
- Google Business Profile
- Reviews
- Paid search vs. social
Remodeling Competitive Marketing Analysis
Every job a young remodeling contractor had in progress came from a referral, and a Facebook campaign had produced plenty of leads but no work. The analysis followed those leads step by step, then looked at what it would take for strangers to find the company on Google.
Companion to the fence company analysis: the same owner’s other business, reviewed in the same session.
- Paid social vs. search
- Lead quality
- Google Business Profile
Professional & local services
4 analysesLocal practices and organizations where trust, reviews and the map decide who gets the call.
Insurance Agency Competitive Marketing Analysis
An independent insurance agency with thousands of clients had grown entirely on word of mouth and had never marketed itself. The analysis listed every online asset the agency already owned, when each was last used, and what it would take to attract more commercial clients.
- Google Business Profile
- Reviews
- Website conversion
Real Estate Competitive Marketing Analysis
A newly rebranded boutique brokerage was visible all over town offline, yet few people were finding it or calling online. Map scans for three searches, combined into one view, showed where it could be found and where it disappeared, and why the website was not the place to start.
- Google Business Profile
- Local Services Ads
- Website conversion
Bookkeeping Competitive Marketing Analysis
A newly launched bookkeeper had no clients, no marketing budget and a home address she couldn’t show publicly. The analysis split local search into what she couldn’t change, what she could change this week and what she would have to earn, and found the competition less out of reach than it looked.
- Google Business Profile
- Reviews
- Website conversion
Private School Competitive Marketing Analysis
A small micro school for gifted and creative students was filling its seats by word of mouth but was hard to find online. The analysis compared the words families actually search with what the school, and three comparable schools, were really being found for.
- Organic search and content
- Google Business Profile
- Calls to action
Healthcare & medical
2 analysesProviders where advertising policy, patient privacy and lead fit shape what marketing can do.
HIPAA-sensitive PPC tracking
Healthcare Competitive Marketing Analysis
A nonprofit community health center network ranked for tens of thousands of searches, yet midday pediatric appointments were going unfilled. The analysis separated being found for health questions from being found by families looking for care, and examined what the website’s tracking could reveal to ad platforms.
- Local search
- Ranking intent
- Tracking and privacy
Dental Implant Competitive Marketing Analysis
A specialist implant practice had a full consultation calendar from its ads, but few of those consultations were the full-arch surgical cases it was built to treat. The analysis traced why volume was never the problem, and what a follow-up snapshot four months later showed about its two offices.
- Paid search and Meta
- Tracking and account ownership
- Local search
E‑commerce & consumer brands
2 analysesOnline stores where the decision runs through margin, capacity and search share, not just ad results.
E-commerce marketing at Coast333
E-Commerce Competitive Marketing Analysis
An established direct-to-consumer brand was paying for Google and Meta ads that weren’t producing profitable sales. The analysis worked backward from how much the owner could physically make each month to find the budget the business could sustain, and what had to be fixed before spending it.
- Paid search and Shopping
- Meta ads
- Unit economics
Hearing Aid Competitive Marketing Analysis
An 18-month-old online hearing aid store had built steady sales on Google Ads and wanted to double them. The analysis looked at which stores win page one for each manufacturer’s searches, and why the next round of growth had to come from more than one ad account.
- Organic search
- Paid search
- Data reliability
Cross-reference
What keeps coming up.
Twelve different businesses, many of the same underlying problems. A mark means the theme features in that analysis.
| Home services | Professional & local services | Healthcare & medical | E‑commerce & consumer brands | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Theme | HVAC | Wildlife removal | Fence company | Remodeling | Insurance agency | Real estate | Bookkeeping | Private school | Healthcare | Dental implants | E-commerce | Hearing aids | Of 12 |
| Found for the wrong thingsRankings or profiles matched what the business is, or incidental content, instead of what customers search. | Wildlife removal | Real estate | Bookkeeping | Private school | Healthcare | 5 of 12 | |||||||
| Local map visibilityThe Google Business Profile and position in the local map were central to the analysis. | HVAC | Wildlife removal | Fence company | Remodeling | Insurance agency | Real estate | Bookkeeping | Private school | Healthcare | Dental implants | 10 of 12 | ||
| The path after the clickCalls to action, call paths and filtering wrong-fit enquiries: what happens once someone arrives. | HVAC | Wildlife removal | Insurance agency | Real estate | Bookkeeping | Private school | E-commerce | 7 of 12 | |||||
| Reviews as a gapReviews held back both ranking and trust. | Fence company | Remodeling | Insurance agency | Real estate | Bookkeeping | 5 of 12 | |||||||
| Word of mouth that never moved onlineA reputation built offline that search didn’t reflect. | HVAC | Remodeling | Insurance agency | Private school | 4 of 12 | ||||||||
| Lead fit, not lead volumePlenty of enquiries; too few of the right ones. | Wildlife removal | Remodeling | Dental implants | 3 of 12 | |||||||||
| Paid search or paid socialMeta repositioned as follow-up or retargeting rather than the front line for high-intent services. | Fence company | Remodeling | Dental implants | E-commerce | 4 of 12 | ||||||||
| Numbers that need checkingTracking, privacy exposure and data reliability before anything is decided from the reports. | Healthcare | Dental implants | Hearing aids | 3 of 12 | |||||||||
| Work ordered by real constraintsThe order of work set against capacity, budget and contracts, rather than doing everything at once. | HVAC | Wildlife removal | Fence company | Remodeling | Insurance agency | Real estate | Bookkeeping | Private school | Healthcare | Dental implants | E-commerce | Hearing aids | 12 of 12 |
Only one theme appears in every analysis: deciding the order of the work against what the business can actually support.
How to read these
Analysis, not results.
A breakdown shows how we diagnose a business. A case study shows what happened after work was done. They answer different questions.
Marketing analysis breakdown
What did the analysis find, and what did it recommend?
An examination of a business’s existing marketing and its competitors, with recommendations presented in order of priority.
Case study
What happened after the marketing work was implemented?
The changes that were made and the results measured afterward. Browse case studies.
- Each breakdown is based on a real Competitive Marketing Analysis.
- Business names, locations and other identifying details have been removed or generalized.
- Each reflects what was found at the time of the analysis. Rankings, accounts and markets change.
- Recommendations are shown as they were presented. They don’t describe work Coast333 carried out or results it produced, and they don’t indicate whether the business became a client.
- Figures labelled as owner estimates or Coast333 calculations are estimates, not measured outcomes.
The analysis itself
What a Competitive Marketing Analysis looks at.
The business decides the questions. A first-year trade and a nationwide online store need different things answered, so not every analysis covers every channel.
- CompetitorsWho is winning the customers you want, and how they’re doing it.
- Website and conversionWhat happens once someone arrives: calls to action, forms, call paths and checkout.
- Organic searchWhat the business is actually found for, compared with what customers search.
- Local searchThe Google Business Profile and map position across the area the business serves.
- Paid advertisingSearch, Shopping, Local Services Ads and social: structure, search terms and fit with intent.
- ReputationReviews as both a trust signal and a ranking factor.
- ContentWhether the pages answer the questions customers are asking.
- Tracking and attributionWhether the numbers can be trusted, and what the website’s tracking shares with ad platforms.
- Overall alignmentWhether the plan fits the budget, the economics and how much work the business can take on.
How the evidence gets gathered in these breakdowns
- Map scans across the area served
- Keyword footprints and ranking intent
- Competitor visibility comparisons
- Live review of competitors’ ads and landing pages
- Cost-per-click and cost-per-lead planning models
- Lead funnels rebuilt from owner estimates
- Budgets worked back from unit economics
- Third-party estimates checked against real analytics
Your own analysis
See what an analysis finds in your market.
Name three competitors. We review how each one wins online, then sort what we find by what deserves attention now, next, later and not yet. It’s free, and the findings are yours to keep.